{"id":15777,"date":"2011-06-25T09:06:43","date_gmt":"2011-06-25T15:06:43","guid":{"rendered":"http:\/\/rankexploits.com\/musings\/?p=15777"},"modified":"2012-02-08T16:34:17","modified_gmt":"2012-02-08T22:34:17","slug":"knitting-interlude-nit-picking-ads-open-thread","status":"publish","type":"post","link":"https:\/\/rankexploits.com\/musings\/2011\/knitting-interlude-nit-picking-ads-open-thread\/","title":{"rendered":"Knitting Interlude: Nit-picking ads &#038; open thread."},"content":{"rendered":"<p>It&#8217;s been a while since I blogged about knitting&#8211; a subject none of you care about.  Of course you may all treat this as an open thread. \ud83d\ude42<\/p>\n<p>I finished a sweater coat for me, started a new one for Jim and began thinking about my next project.  Thinking about projects involves running google searches on sweaters and seeing what&#8217;s out there. Sometimes I sort of imitate those designs.  Today, I google searched men&#8217;s sweaters. I usual, I found a cute sweater idea. But I&#8217;m blogging because the sweater is <i>botched<\/i> both in implementation and advertising copy.  <\/p>\n<p><a href=\"...\"><img loading=\"lazy\" decoding=\"async\" src=\"...\" alt=\"\" title=\"FairIsleLauren\" width=\"360\" height=\"480\" class=\"alignright size-full wp-image-15778\" \/><\/a>The <a href=\"http:\/\/www.ralphlauren.com\/product\/index.jsp?productId=11023678&#038;002=2173203&#038;007=Search&#038;006=9712990057&#038;005=19552811977&#038;004=1858801297&#038;utm_source=Google&#038;utm_campaign=Brand%2BBroad%2BRL&#038;utm_medium=cpc&#038;kw=vests&#038;parentPage=search\">cute sweater<\/a> is shown to the right.    Cute elements: Nice traditional <I>fair isle<\/I> pattern.  The sweater is doubly fair isle: The knitting technique of carrying along two colors and alternating which color you work is called &#8220;fair isle&#8221; . That specific appea<!--more-->rance is also called fair isle. <\/p>\n<p>It&#8217;s a cute sweater so you might be wondering: what&#8217;s botched about the Ralph Lauren sweater. Take a careful look on the side seam. Notice the patterns don&#8217;t match at the side seams? You&#8217;d think for $179 on sale or $250 original price Ralph Lauren&#8217;s sweater assemblers would take the time to make sure they line up the patterns before seaming. <\/p>\n<p>But no.  <\/p>\n<p>If you entered this in the county fair, the judges would ding you for that.  Oh&#8230; well&#8230; <\/p>\n<p>But the more egregious error is in the copy. Here&#8217;s how it reads:<\/p>\n<blockquote><p>Our handsome classic-fitting golf vest is crafted in a supremely soft blend of linen, merino wool, cotton, cashmere and silk, <b>intarsia-knit<\/b> with a preppy Fair Isle design for polished style.<\/p><\/blockquote>\n<p>Intarsia?! Intarsia?!!!! This is not <b>intarsia-knit<\/b>. The cute child&#8217;s sweater shown to the below is intarsia knit. <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.purlbee.com\/storage\/4thtruck2.jpg\" alt=\"\" title=\"4thtruck2\" width=\"425\" height=\"448\" class=\"aligncenter size-full wp-image-15781\" \/><br \/>\n<a href=\"http:\/\/www.purlbee.com\/intarsia-knitting-tutorial\/\">Purlbee<\/a> discusses the difference between fair-isle and intarsia.<\/p>\n<p>Ok. I got that off my chest. Sometime in the next few months I will probably post a rant about a copy writer mistaking knitting for crochet or vice a versa.  <\/p>\n<p>Feel free to post rants about anything. This includes global warming rants, hobby based rants or whatever. But Dr. Shoos\/Cadbury: I&#8217;ve added your name in the plugin that makes you wait. So you will need to pause between rants.   This applies to two other people. You know who you are. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s been a while since I blogged about knitting&#8211; a subject none of you care about. Of course you may all treat this as an open thread. \ud83d\ude42 I finished a sweater coat for me, started a new one for Jim and began thinking about my next project. Thinking about projects involves running google searches &hellip; <a href=\"https:\/\/rankexploits.com\/musings\/2011\/knitting-interlude-nit-picking-ads-open-thread\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Knitting Interlude: Nit-picking ads &#038; open thread.<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72],"tags":[],"class_list":["post-15777","post","type-post","status-publish","format-standard","hentry","category-random"],"_links":{"self":[{"href":"https:\/\/rankexploits.com\/musings\/wp-json\/wp\/v2\/posts\/15777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rankexploits.com\/musings\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rankexploits.com\/musings\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rankexploits.com\/musings\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rankexploits.com\/musings\/wp-json\/wp\/v2\/comments?post=15777"}],"version-history":[{"count":0,"href":"https:\/\/rankexploits.com\/musings\/wp-json\/wp\/v2\/posts\/15777\/revisions"}],"wp:attachment":[{"href":"https:\/\/rankexploits.com\/musings\/wp-json\/wp\/v2\/media?parent=15777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rankexploits.com\/musings\/wp-json\/wp\/v2\/categories?post=15777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rankexploits.com\/musings\/wp-json\/wp\/v2\/tags?post=15777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}